In today’s hyper-competitive landscape, customer expectations have reached an all-time high. Generic, one-size-fits-all approaches no longer cut it. Customers crave personalized experiences that resonate with their unique needs, preferences, and behaviors. For executives, the imperative is clear: leveraging personalization technologies… Read More »Using Personalization Technologies to Boost Customer Lifetime Value
History is filled with stories of well-intentioned plans gone awry, and few illustrate this better than the infamous Cobra Effect. This phenomenon occurs when an incentive designed to solve a problem ends up making it worse. While the term originates… Read More »The Cobra Effect: A Cautionary Tale for Marketing and IT Professionals
In the early 20th century, French colonial authorities in Hanoi faced a problem: the city was overrun with rats. To tackle this, officials devised a clever plan. They offered a bounty for every rat tail brought to them. The logic… Read More »The Great Rat Massacre of Hanoi: A Lesson in Misaligned Marketing Incentives