E-commerce veteran. Background deeply rooted in the digital realm, with a passion for all things business and innovative marketing, unwavering commitment to customer satisfaction.
The “Dead Horse Theory” is a metaphor that humorously illustrates the tendency of individuals and organizations to persist with failing strategies, despite clear signs that they are no longer effective. The concept originates from an old saying: “When you discover… Read More »The Dead Horse Theory: A Business Perspective
Inspired by Alex Hormozi I was inspired to write this article by a quote from Alex Hormozi, a successful entrepreneur, investor, and author known for helping businesses scale through data-driven decision-making. His insights into leveraging accurate information for business growth… Read More »Bad Data Leads to Hard Debates. Good Data Leads to Easy Decisions.
Introduction to Data Governance Data governance is the strategic framework that ensures data integrity, security, usability, and compliance within an organization. As businesses generate, process, and store vast amounts of data, effective data governance is crucial to maintain consistency, prevent… Read More »Data Governance: Ensuring Data Integrity, Security, and Compliance
In today’s hyper-competitive landscape, customer expectations have reached an all-time high. Generic, one-size-fits-all approaches no longer cut it. Customers crave personalized experiences that resonate with their unique needs, preferences, and behaviors. For executives, the imperative is clear: leveraging personalization technologies… Read More »Using Personalization Technologies to Boost Customer Lifetime Value
Blockchain is one of the most talked-about technologies today, yet it remains widely misunderstood—especially among business professionals who aren’t deeply immersed in tech. If terms like “decentralized ledger” or “cryptographic hash” make your head spin, you’re not alone. This guide… Read More »Understanding Blockchain: A Simple Guide for Business Professionals
History is filled with stories of well-intentioned plans gone awry, and few illustrate this better than the infamous Cobra Effect. This phenomenon occurs when an incentive designed to solve a problem ends up making it worse. While the term originates… Read More »The Cobra Effect: A Cautionary Tale for Marketing and IT Professionals
In the early 20th century, French colonial authorities in Hanoi faced a problem: the city was overrun with rats. To tackle this, officials devised a clever plan. They offered a bounty for every rat tail brought to them. The logic… Read More »The Great Rat Massacre of Hanoi: A Lesson in Misaligned Marketing Incentives
In the first part, we discussed and explained how to use Reflector for optimizing your Arch Linux mirror list. If you haven’t seen it yet, check out How to Use Reflector for Optimizing Your Arch Linux Mirror List for detailed… Read More »Automating Mirror List Refresh on Arch Linux
When you first set up Arch Linux, one of the most important tasks is configuring a reliable and fast mirror list. The mirrors in your list determine where your system will fetch software packages and updates, so using the fastest… Read More »How to Use reflector for Optimizing Your Arch Linux Mirror List
Monitoring the salt level in water softeners or storage barrels is a practical use of IoT devices. This guide demonstrates how to configure an ESPHome-based salt level monitor using a Wemos D1 Mini and a VL53L0X distance sensor. Project Overview… Read More »Building a Smart Salt Level Monitor with ESPHome and the Wemos D1 Mini