Pioneering Success in Business and E-Commerce Innovation
Hi there, I am Emmanuel
Connecting IT to business outcome.
IT soul and a relentless passion for business brilliance, steering companies through the e-business realms. It’s all about customer love – putting customers at the heart of the action.
- Born in Belgium, US-based since 2018 with dual citizenship.
- Driving growth and innovation at an executive level.
- Experienced in retail, CPG, B2B, and B2C industries.
- Expertise in strategic leadership, digital marketing and e-business strategies.
Area of focus
Retail – CPG – B2B – B2C
Business and E-commerce:
- Strategic e-commerce growth
- Business innovation leadership
- Scaling digital operations
- Global commerce strategies
- Driving omnichannel excellence
Digital Marketing:
- Data-driven decision-making
- Digital transformation leadership
- Advanced MarTech integration
- Maximizing marketing ROI
- Executive-level campaign strategy
Customer Retention, Loyalty, and Acquisition:
- Strategic customer lifecycle management
- Designing retention frameworks
- Scaling loyalty programs for impact
- Optimizing customer lifetime value (LTV)
- Leadership in personalized engagement
- Reducing acquisition costs at scale
- Enhancing brand advocacy through loyalty
Owned and Earned Marketing:
- Leadership in content strategy
- Scaling organic growth channels
- Executive oversight on earned media
- Strengthening brand reputation
MarTech:
- Driving MarTech adoption at scale
- AI and automation for marketing efficiency
- Customer data platform (CDP) utilization
- CRM and MarTech alignment strategies
- Predictive analytics for executive insights
MOJO – Note to self:
“Building customer intimacy starts with a symphony of operational excellence – where precision orchestrates unforgettable experiences.”
Do you remember the last time you had a horrible customer experience? Well. What if they were begging you to share more information about yourself, buy more often and become their best advocate? You would probably decline the offer right? There you go, now you have it. Get your ducks in a row in terms of customers expectations, offer, sales, supply, fill rate, marketing, communication, SOPs, etc. (the list is bottomless) before asking your customers to become your best buddies.
Walk the walk, talk the talk!
Let me caveat this. Do not chase flawless operational excellence. It will never happen. It is a never ending project. But be better than yesterday, hush and listen to your customers.
Pro tip: Welcome to 2025, customers (we) are unfaithful. Customers seek fulfillment and reciprocity. Loyalty is not given – it is earned through a consistent dedication to meeting and exceeding their expectations.
